Brad Reay

Brad Reay is a director of healthcare consulting with Katz, Sapper & Miller’s Healthcare Resources Group. With more than 25 years of healthcare and business experience, Brad provides fair market value opinions and commercial reasonableness assessments for hospitals and health systems, medical groups, academic institutions, and other healthcare entities to ensure provider compensation arrangements are compliant with evolving regulatory requirements.

Brad also oversees compliance initiatives related to provider services arrangements, including employment, independent contractor, gain-sharing, co-management, call coverage, medical administrative, physician executive, academic, and recruitment. Additionally, he designs progressive provider compensation arrangements, including those related to the transition from fee-for-services to value-based care and provides ongoing consulting support for negotiations of services agreements involving both employed and independent providers.

Brad led a team that provided valuation support in defense of a large health system in a federal whistle-blower lawsuit. He also provides ongoing valuation support for a large health system’s employed medical group that includes more than 1,400 providers representing more than 75 clinical specialties.

I tell my kids all the time to be problem solvers and not to give up when they aren’t sure or hit a roadblock. There’s a great quote from Apollo 13, “Let’s work the problem, people. Let’s not make things any worse by guessing.”