David Roush

David Roush is president of KSM Transport Advisors, LLC (KSMTA) and KSMTA Canada. His lifelong background in the transportation industry provides a unique perspective, which enables him to objectively guide clients through the process of improving their profitability. David helps clients better understand and focus on how their freight networks, financial management decisions, operational metrics, and optimization strategies fit together for overall success.

David draws on his previous experience to act as a sounding board and trusted advisor, encouraging clients to adopt a business model based on irrefutable math-based data, best practices, and metrics benchmarked with industry leaders and peers. He developed the tools and business processes utilized in KSMTA’s freight network optimization practice while working as a trucking executive and owner. In addition to top-line revenue management and optimization, David has a thorough understanding of the trucking P&L and balance sheet and the functions supporting the various line items. He also supports clients through merger and acquisition (M&A) transactions.

Prior to joining KSMTA, David served as president and owner of a truckload carrier consulting practice that specialized in helping clients manage and optimize their revenue streams. He is the third generation in his family to have owned and managed a significant trucking company.